Holzkern Salzburg

In partnership with the exciting and unique watch brand from Austria, we developed a new store concept rooted in material honesty, modularity, and quiet precision.
The system – flexible, tactile, and purpose-built – reflects the brand’s approach to craftsmanship: thoughtful, precise, and unique.

The pilot store in Salzburg has just opened. The new identity is rolling out fast across Germany and all existing locations also set out for a beautiful transformation.

A new brand is born. This is Holzkern.

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