Holzkern Salzburg

In partnership with the exciting and unique watch brand from Austria, we developed a new store concept rooted in material honesty, modularity, and quiet precision. The concept is first introduced to the public through this reimagined 91 sqm pilot store located in the heart of Salzburg.

The system – flexible, tactile, and purpose-built – reflects the brand’s approach to craftsmanship: thoughtful, precise, and unique.

The new identity is rolling out fast across Germany and all existing locations also set out for a beautiful transformation.

A new brand is born. This is Holzkern.

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