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Completed in October 2021, this 268.5 sq m retail store is part of the Podbi Park commercial complex in Hannover. This location is a pop-up experience and takes advantage of its close proximity to the Bahlsen headquarters. Cardboard is used as the primary design element in a move toward sustainability and shopfitting flexibility. In the end, the materials can be easily removed and recycled. The design concept is a time journey, as well as a brand journey for the customer, coinciding with Bahlsen’s relaunch of its logo and packaging.
The store zoning reflects the themes of heritage, values, and change. The result re-introduces the customer to the company’s legacy and unveils a new look – in the end, showing the evolution of 132 years of Bahlsen.